I started defining user pain points by interviewing, creating affinity diagrams, user personas and conducting competitive audits.
Insights
I discovered the website differences between my client's main business competitors and started to envision UI ideas based on user interviews.
Wireframes
After conducting research, I started ideating solutions, sketching user flows, and wireframes.
Low Fidelity Prototype
The next step was to conduct a usability study and test my design's functionality by first developing a lofi mobile prototype.
Click here to test the mobile prototype version for yourself!
Insights
Allowing users to test my lofi prototype assured useful updates to my initial design. I made practical changes that ultimately proved useful upon further research.
